Hit $70 million in four days 'Sonic The Hedgehog'
The expectation by Paramount is that Sonic makes $12M on Monday. Industry estimates figure at this point in time that this ‘A’ CinemaScore movie has a final U.S.-Canada cume in the $200M vicinity.
On both a three-day and four-day basis, Sonic is Jim Carrey’s second best domestic opening of all time at the box office behind Bruce Almighty ($67.9M 3-day, $85.7M 4-day).
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| Hit $70 million in four days 'Sonic The Hedgehog' |
While we’ve mentioned continually throughout the weekend how Paramount’s make-good to fans on fixing Sonic’s teeth has gone a great way in building a success at the box office, overall the studios’ trailers for the film have garnered more than a half billion views worldwide to date.
Ensuring that the faithful showed up to Sonic this weekend was Sega, which incorporated the movie character into their mobile games and promoted across social media extensively.
Other online marketing highlights of the Sonic campaign included the original song “Speed Me Up” by Wiz Khalifa, Ty Dolla $ign, Lil Yachty and Sueco the Child which has clocked over 15M streams, propelled by a TikTok Challenge launch that was timed to the single’s release, churning 1.8 billion views overall.
There was also a first-to-market global Snapchat AR lens which allowed fans to witness Robotnik chasing Sonic across the globe at major international landmarks including the Statue of Liberty, Chinese Theatre, The Flat Iron Building, Tower Bridge in London, Eiffel Tower in Paris, and the Brandenburg Gate in Germany.
Among Sonic‘s promotional partners were a lot of first-time brands to Hollywood: It was Jack in the Box’s first-ever film partnership and Valpak’s first ever full-pack takeover. Additional partners for Sonic included Puma, Bimbo, Pastime Foods, Books a Million and Arby’s. Sonic, Puma, The Shoe Surgeon collaborated on five pairs of limited-edition custom Pumas inspired by the hedgehog’s shoes in the movie.
Here: best review sonic the hedgehoh from The Guardian
Here: best review sonic the hedgehoh from The Guardian
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